Reading-based Horseman Coaches is delighted to announce that it has been acquired by The Coach Travel Group.
In June 2024 The Coach Travel Group was formed by the strategic merger of Alpine Travel, Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches, The Ready Group, Swans Travel and Whittles. The group employs approximately 700 people and operates a fleet of over 450 vehicles, combining its expertise and investment to provide a best-in-class service to passengers.
“The move is a major milestone for everyone at Horseman Coaches and marks another step in The Coach Travel Group’s commitment to the UK coach travel industry,” said James Horseman, Managing Director of Horseman Coaches.
“Joining The Coach Travel Group was a natural step for future of our business, and we look forward to being part of a national group. Our existing private hire and contract customers will be able to benefit from more choice and a wider variety of products and destinations, as well as better value for money.”
“By sharing busy workloads with our partners based in Berkshire and the wider London area, we will never have to say ‘no’ to requests from our coach hire customers.
“While we are now part of a national group, the business has been built by coach companies who all share common values and a commitment to maintaining the high levels of personal service and quality. We will not lose the essence of what made us a successful family-run business.”
About Horseman Coaches
Established in 1977, Horseman Coaches is a leading private coach hire operator covering Reading, Wokingham, Bracknell, Maidenhead and West Berkshire. Named UK Coach Operator of the Year 2019, Horseman Coaches carries more than 9,000 passengers every day. Its modern fleet of 60 coaches ranges from 14 to 72 seaters, with 80% of vehicles having efficient Euro6 engines.
Located in Reading, Horseman Coaches is ideally situated to offer reliable services to London including airport transfers to Heathrow, Gatwick, London City, Luton and Stansted.
Further growth for The Coach Travel Group
With its combined expertise and ambitious growth plans, The Coach Travel Group has already made a name for itself as a leading name in the UK coach travel industry. The group benefits from each company’s reputation for safety, customer service, operational delivery and a culture of respect for all stakeholders.
“We are delighted to welcome Horseman Coaches into The Coach Travel Group” said Tom Stables, CEO at The Coach Travel Group.
“The addition of Horseman to our network in the South East means we can offer an unrivalled service to passengers along the M4 corridor.
“I firmly believe that Horseman Coaches will benefit from the unique approach of The Coach Travel Group. Our strength comes from how our operators share a focus on delivering high-quality customer service in their local regions. They achieve this through excellent operational and safety standards and a promise of continuous investment in people, technology, vehicles, and services that guarantee reliability and comfort for every passenger.”
Tom added: “Having Horseman Coaches on board will mean we can deliver more, combining our people and resources means we can confidently meet the evolving demands of today’s passengers, while setting new benchmarks for innovation in the travel industry.”
